Zoella:

Analyse and summarise the content and purpose of her blog/ youtube channel and insta: What areas of life does she focus on ? Health, Fashion, Beauty, Sex, Reciepies and Books. Who is her main target audience ? Pre-teens- to young teenage feminine girls. Does she simply entertain her audience or support,give advice and educate ? Zoella entertains her audience as well as gives occasional support, advice and educates her viewers. What is her mode of address ? Para-social interaction (psychological relationship experienced by her audience) making it intimate/ personal – the direct mode of address used by Zoella creates the illusion of personal, face to face communication. Relateable filming, for example her recording from a phone and making her audience see point of view shots. Are there any differences between the content and purpose of her various blogs and online channels ? The differences between the content and purpose of her videos are the narratives she portrays. Such as the Primark hauls she previously did to entertain her target audience to now 'Parenting' to move forward with her life and develop her content to her aging audience. How does Zoella produce income ? Zoella's income is produced through her blog's and videos on youtube that gain attention and grow resulting in her royalities. Cosmopolitan states Zoella has an estimated wealth of £4.7million, earning £600,000 a year from her two lifestyle channels. Their research predicts she can also earn upwards of £12,000 per sponsored Instagram post. 'Zoella has been earning a pretty penny from her YouTube channel since she set it up in February 2009. To date, she has 4.8million YouTube subscribers and 9.7million followers on Instagram - as well as a casual 1.2m on her @Zoella account.' She’s written three books (her first book, Girl Online sold 78,109 copies in the first week; breaking the record for highest sales by a debut author. She beat Fifty Shades Of Grey’s E.L. James and even Harry Potter’s J.K. Rowling). How can her audience interact with or give feedback to Zoella/Zoe ? Zoella's audience can interact with her by leaving comments under her videos after each post or following her social media accounts and sending direct messages to give feedback which will go to Zoella. Define parasocial interaction in your own words Parasocial interaction is being directly interacted with through an indirect social connection between a content creator (Zoella) and their audience. Summarise the representation of gender as well as other representations such as age , class or ethnicity that are most dominant in her blogs. You can also explain any use of stereotypes and gender performativity along with relevant technical codes such as body language, use of colour, props and formatting. Gender representation is portrayed to be for female, feminine girls. The stereotypical colours associated with femininity such as pink, purple, pastel colours and brighter themes are dominant in her blogs. The videos Zoella makes are seen to be made for white (caucasian), teenage, middle class girls. The props used in some of her videos such as brighter additional lights (l.e.d hanging light), makeup products and female clothing shopping/ bags highlight the techincal codes presented by Zoella. What are the main differences between Zoella and Zoe Sugg as representations ? Zoella is presented as a fashion guru and beauty influencer whereas Zoe Sugg focuses more on her lifestyle as an individual, perhaps to convey her growth in age so her audience can develop their lives with her through time. Zoe Sugg is more personal and adultlike as opposed to Zoella who is more childish, teenage focused and feminine without a lot of change. How has her content , representation of herself and the use of technical codes in her youtube videos changed over time ? Analyse the earliest and latest videos on her youtube channel Her content from the begininning of her channel was about her surroundings, bedroom and interest. Now her content has shifted to her lifestyle being pregnant preparing for her baby and living with her husband.