Devonte's Media Blog

Use your class notes and other resources such as this industry resource answer the following questions. Summarise what podcasting is and the ways it is different from traditional radio broadcasting for the producers and the audience. Consider the platforms used to promote and deliver podcasts and find a couple of examples (beginner's guide for those totally unfamiliar with podcasts) Podcasting is broadcasting a spoken word digital audio file that people download to listen to from their interests. It is different from the traditional radio broadcasting because it doesn't include music or promote sounds it strictly consits of speech and a topic of interest. It is used and promoted on iTunes, Spotify, Podbean and more Podcast apps. (Also, please subscribe to at least one podcast yourself using whichever format or platform suits you best) Define and give an example of a commercial and a public Service radio broadcaster, explaining the key differences. Commerial broadcasters suc

Find the BBC sounds (radio) website: https://www.bbc.co.uk/sounds Based on the images on the website and the content, briefly describe and contrast the target audience and genres of sounds (music genres /spoken word genres) covered in the following channels Radio 1: Radio 1's target audience would be young adults and teenagers as it conists of online shopping, updates on lockdown jobs and mainstream rap/hip-hop music. The picture icon representing the radio is two young adults with a nice happy visible glamourous look. Radio 3: Radio 3's target audience would typically be middle-aged, elderly pupils as it conists of talking, classical concerts and the genre of indie which is commonly targeting a smaller audience. The station also states it's a place for people to think and take a break, something a middle-aged audiences would like as oppose to active younger audiences that prefer mainstream hyped music. Radio 4: Radio 4's target audience would be mainly middle-

PAPER 1 Section B FiIm Marketing 45 minutes Submit via the link on moodle by the end of Tuesday January 19 All work must be your own a) What is meant by an independent film ? [3] An independent film is a social concerned realistic storyline film based on societal issues. It targets an elderly audience and is less recognised as it tends to not have a well known director and production company. b) Briefly explain what vertical integration is. [2] Vertical integration is two or more stages of production normally controlled by seperate films, for example Apple who acquired AuthenTec, which makes the touch ID fingerprint sensor that go into it's iPhone's. c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to I, Daniel Blake to support your points. (10] Independent films use marketing by going to public platforms that aren't mainstream, to raise awareness to a societal concern that they would al

FILM MARKETING AND PRODUCTION 2 Summarise the key elements of an independent film https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film - small production companies - relateable storyline - realistic situations - less public - more mature audience KEY TEXT : I, Daniel Blake ( Loach 2016) A social drama film What clues are there to why this is an independent film ? A clue that makes the film independent is the smaller, unrecognised production company meaning the film will barely be marketed and successful. Another clue is the storyline, independent films tend to focus on a certain realistic issue, this film focuses on poverty and rejection in society that ultimatley controls your life. For example the man stating he's had a heart attack and being told he has to work (after his doctor told him not to in his condition) but needs to as he's failing to afford items he needs but is being denied work and support allow