HOW MAINSTREAM FILMS ARE PRODUCED AND MARKETED ( Black Panther )

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Summarise the following information and main points about Black Panther's INDUSTRY AND CULTURAL CONTEXTS with key facts from the resources below: INDUSTRY: PRODUCTION Ownership: Disney as multinational conglomerate Franchise: Marvel -Vertical integration is when a media company owns different businesses in the same chain of product and distribution. -Horizontal integration is when a media company's ownership of several bussinesses of the same chain. Distribution in cinemas/online /DVD Production budget ? 200 million USD Asia and Africa also distribution centres in Chicago, Kansas, Los Angeles, New York, and Seattle. MARKETING Marketing budget ? $160 million Summarise content and technical/genre codes of trailer and poster and how this appealed to its target audience and sold the film simply and effectively Merchandising e.g Hasbro toys Expensive advertising slots e.g Superbowl 2018 2018 superbowl trailer, tie-ins + merchandising -lexus, hasbrow RECEPTION Box office profits ? Commercial $1.3 billion Awards ? Commercial reception: how much money they make? $1.3 billion hugely successful $316 million to make. Critical reception: Oscar award. Best award for a film. Cultural context: 'Black Panther' members were mostly shot dead by police memebers due to direct threat of taking equality and power, gun march of black panther party in the 60s (1966)

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