5/10/20 Media Ad work: Water Aid-"rain for good"

 Sound:

-Singing solo at the start with symbolic messages in her song, for example 'Make me feel, make me feel like I belong' which is a mainstream song that will grab the audiences attention
-News cast at the start stating that the next few days will be rainy
-Song is sung by a group towards the end making the message more emphasised and powerful towards the audience
-Crickets (insects)

Representation of the uk:
-Traditional uk living room with news and radio on
-Raining (stereotype about the uk)
-UK waste water and not everyone has the same luxury
-In the countryside or nice house, outside view of garden and trees (middle class household in uk)

Effect on audience:
-Persuasion
-Hope
-Empathy
-Little bit of Guilt (UK uses water freely whereas in Africa have to walk miles to get it and sometimes can't unless it's previously stored)

Lighting:
-Cold lighting at the start to then warm lighting

Imagery:
-No water
-Dry land
-Buckets to store and collect any water possible
-Makes water look pure and clean

Binary opposite:
-UK to Africa (cold lighting with rain to warm lighting with sun)

Technical codes:
-Starts off dark and boring then changes to Bright colours
-Young women (gender stereotypes)
-Not negative

Main character:
-Ambiguous mood (not clear or decided) 
-Claudia (name)

Advert slogan
-At the end it states 'Text sunny to 70444 to give £3 today and help reach people like Claudia' representing how other people may need help and prevention is better than a treatment solution










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