Theories:

ALL THEORIES TO HELP FOR PAPER 1 Stuart Hall reprensentation Barther Semiotics Curran Searun David Gauntlett: Identity theory for representation The idea that the media provide us with 'tools' or resources that we use to construct our identities. summary: We use the internet and other media texts to help us create our identity. We now have more of a variety of representations to identify with. "Pick n Mix": Perhaps music video 'artists' influence the identity in which people have, through a parasocial relationship (youtubers or social media influencers) Shirky's theory 'End of Audience': We are now more liekly to use the internet and other technologies to respond to texts, including creating our own. Stuart Hall 'representation theory': Media language is used to create representations. Sterotyping is often used assert power. Hall's theory could Anchorage: headline and picture "LETS KICK HIM OUT" basic heading to depict Boris' control (picture of him kicking a football). Steve Neale’s theory of Repetition and Difference. Steve Neale states that genres all contain instances of repetition and difference: Difference is essential to the to the success of the genre. Neale states that the film ( or tv programme) and it’s genre is defined by two things: How much is conforms to its genre’s individual conventions and stereotypes. A film must match the genre’s conventions to be identified as part of that genre. How much a film subverts the genre’s conventions and stereotypes. The film must subvert convention enough to be considered unique and not just a clone of an existing film. Cultivation theory - George Gerbner: This theory migth suggest that audiences have become used to the conventions of this sub-genre of advertising and perhaps somewhat 'immune' ... Reception theory: stuart hall's theory on