Exam Question practice:

Argues that audiences in today’s online age are no longer passive consumers of media content. How far is this true of online audiences ? Zoella: has more of an active audience as she has her youtube comments on which results in commentary from her audience and a parasocial relationship, resulting in active responses for modern age audience's such as myself. She has a passive audience on her blog which is on the web without the option for interaction. Attitude: has more of a passive audience as the members are of an older age group making them less interested in interaction, conversation and online relationships with their content producer. Attitude is mainly online as a blogpage as oppose to being a youtube channel with comments, q&a's plus parasocial relations. Most audiences tend to be active members that like to interact with their content producers, to feel conversational and interacted with. Which agrees with Shirky's theory that "We are more likely to use the internet... to repond to texts." Equality of power with interactrion, audience are elevating with power towards their content producers- active audiences on the rise. Typically associated with younger audiences. Are all modern and young audiences active ? Typically majority of modern and young audiences are active as they prefer to interact and producers like to receieve feedback in today's online age. What is the main purpose of the texts? The main purpose of Zoella's content is to impress and connect with her audience so her audiences live their lives alongside her which creates a parasocial relationship with members who watch her. Attitude is targeted towards black homosexual men. The webpage and magazine are for middle aged, middle class men. Which are a part of a passive audience. Is there a single clear target audience for both texts which is being targeted in traditional ways? Is social or online media different from traditional media in its relationship to audiences ?