THE BIG ISSUE
Publisher – Dennis and The Big Issue Ltd.
• Genre – Independent/Current Affairs/Entertainment/Street magazine
• First published – 1991
• Creators – John Bird and Gordon Roddick
• Current cover price - £2.50
• Current circulation – 82,000
• Distribution method – “Since the magazine was founded, we have been in partnership with the people who sell it. Vendors buy The Big Issue for £1.25 and sell it for £2.50. Each seller is a micro-entrepreneur who is working, not begging”
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