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Revision for paper 1

Water Aid promote 'claudia's' name which make the charity seem authentic, honest, independent child to influence the audience. Her name is used across twitter, social media etc to spread awareness to more deprived people like Claudia. Highlights the realism of the charity, which encourages people to support.

Theories:

ALL THEORIES TO HELP FOR PAPER 1 Stuart Hall reprensentation Barther Semiotics Curran Searun David Gauntlett: Identity theory for representation The idea that the media provide us with 'tools' or resources that we use to construct our identities. summary: We use the internet and other media texts to help us create our identity. We now have more of a variety of representations to identify with. "Pick n Mix": Perhaps music video 'artists' influence the identity in which people have, through a parasocial relationship (youtubers or social media influencers) Shirky's theory 'End of Audience': We are now more liekly to use the internet and other technologies to respond to texts, including creating our own. Stuart Hall 'representation theory': Media language is used to create representations. Sterotyping is often used assert power. Hall's theory could Anchorage: headline and picture "LETS KICK HIM OUT" basic heading to depict

Poster analysis: Kiss of the vampire + The lost boys

Kiss of the vampire: Poster has 4 significant colours, White indicating purity, black a contrast that highlights death/ evil, red which signifies blood/danger and yellow which represents hazard and warning. Perhaps a symbolism towards the evil surrouding patriachal vampires. Theories to support The lost boys:

Newspapers:

Look at style, word length, connotations, representation, costume, composition, mise-en-scene, eye line, tone. Look at codes and conventions Features, such as 'opinion page' = User Generated Content The Times + The Mirror (summarise) The Mirror supports Left Wing (labour) which opposes the conservative Times newspaper. The times is considered a newspaper of good quality, perhaps due to the mass information provided on each broadsheet. Liberal The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral political stance on Brexit negotiations. Conservative Times are supportive of boris johnson (showing Boris in a presentable way, in favour of him... political aspect) sympathetic. Times encourage his behaviour.Images from the times are more friendly, happy, supporitve Mirror arew liberal so are very critical on Boris/ authority (higher) "NOW KICK HIM OUT" The Mirror are in favour of just

THE BIG ISSUE

Publisher – Dennis and The Big Issue Ltd. • Genre – Independent/Current Affairs/Entertainment/Street magazine • First published – 1991 • Creators – John Bird and Gordon Roddick • Current cover price - £2.50 • Current circulation – 82,000 • Distribution method – “Since the magazine was founded, we have been in partnership with the people who sell it. Vendors buy The Big Issue for £1.25 and sell it for £2.50. Each seller is a micro-entrepreneur who is working, not begging”

PART 2C Magazines, VOGUE.

1965 TEXT: Media Language: 1. Summarise the key change in social attitudes to gender that happened in the 1960s , as well as changes to the economy ,consumer goods,travel.food and culture such as fashion and music. In the 1960 gender inequality was very common, society marginalised women from equality with men. The patriachy was very reinforced in the household, workplace etc. Key changes in social attitudes to gender from 1960 to today's modern society are things such as the presentation of women in magazines. The culture of fashion for

Exam Question practice:

Argues that audiences in today’s online age are no longer passive consumers of media content. How far is this true of online audiences ? Zoella: has more of an active audience as she has her youtube comments on which results in commentary from her audience and a parasocial relationship, resulting in active responses for modern age audience's such as myself. She has a passive audience on her blog which is on the web without the option for interaction. Attitude: has more of a passive audience as the members are of an older age group making them less interested in interaction, conversation and online relationships with their content producer. Attitude is mainly online as a blogpage as oppose to being a youtube channel with comments, q&a's plus parasocial relations. Most audiences tend to be active members that like to interact with their content producers, to feel conversational and interacted with. Which agrees with Shirky's theory that "We are more likely to