Exam Question practice:
Argues that audiences in today’s online age are no longer passive consumers of media content. How far is this true of online audiences ? Zoella: has more of an active audience as she has her youtube comments on which results in commentary from her audience and a parasocial relationship, resulting in active responses for modern age audience's such as myself. She has a passive audience on her blog which is on the web without the option for interaction. Attitude: has more of a passive audience as the members are of an older age group making them less interested in interaction, conversation and online relationships with their content producer. Attitude is mainly online as a blogpage as oppose to being a youtube channel with comments, q&a's plus parasocial relations. Most audiences tend to be active members that like to interact with their content producers, to feel conversational and interacted with. Which agrees with Shirky's theory that "We are more likely to